28 Jul 2016 Tara Farrell

On World Hepatitis Day, the World Hepatitis Alliance and The Hepatitis C Trust, held the first hepatitis “die-in” at Piccadilly Circus in London to send a powerful message to world leaders that there's no excuse for these deaths and there's no excuse NOT to eliminate viral hepatitis.

The “Die-In” coincided with the launch of NOhep, a global movement to eliminate viral hepatitis by 2030.  The movement is calling on people across the world to sign up to the movement and take action to make the elimination of viral hepatitis our next greatest achievement. 

Viral hepatitis, an inflammation of the liver due to a virus, is the 7th leading cause of death globally, accounting for 1.4 million deaths per year – more than HIV/AIDS or malaria. The most common of the viruses are hepatitis B and C, which affect up to 400 million worldwide and cause 80% of liver cancer deaths worldwide.

“We have the right to treatment for a cancer-causing virus” said Raquel Peck, CEO of World Hepatitis Alliance. “Let’s join together on World Hepatitis Day to stop millions of needless deaths and ensure everybody receives life-saving medication because only then we will have a world with “NOhep”. said Raquel Peck, CEO of the World Hepatitis Alliance and NOhepitivist

As part of the “Die-In” a NOhep digital billboard was displayed in the iconic Piccadilly Circus, creating awareness of hepatitis and calling on people to join together to make it happen.

Nothing like this has ever been done for hepatitis before, and now, with the adoption of the World Health Organization’s Viral Hepatitis Strategy and the commitment by 194 governments to eliminate viral hepatitis, it can be a reality. By 2030, NOhep hopes to bring people together to save 7.1 million lives, by raising global awareness of hepatitis, helping those affected by hepatitis to speak up and by pressing governments to scale up resources to meet the targets outlined the strategy.

Today, the NOhep website was launched as was a 2030: Year in review video, which you can find here.Find out more at the NOhep.org website.