Campaign Materials

Campaign Materials

We have created a variety of resources to bring the campaign to life. These are designed to support and complement your WHD activities and are free to download and use widely to boost the impact of your campaign.

Find campaign materials

Campaign materials

Visual Identity 

The Find the Missing Millions campaign logo is the primary logo for the campaign. The logo is best used in landscape. Please note that this shouldn’t be translated into any other language thanEnglish. You can download it in JPEG and EPS here


A set of 15 editable posters have been developed based on the campaign messaging (See the Campiagn Toolkit). The posters are available in the seven core languages and are customisable through our poster tool.

We encourage you to share these posters on social media, using them in your media outreach and displaying them at your local events! We also encourage you to use the posters and campaign materials to help create a unified global campaign.

Customisable poster tool

Create your own customised posters with our unique poster tool. Our tool allows you to create your own custom posters - you can translate the messages into any language, insert your own messages suited to your audiences and add your organisation logo.


Whether you are someone affected by viral hepatitis, a healthcare professional, a member of the public or a decision-maker, everyone has role to play in finding the missing millions. To support the launch of the campaign, we have created a campaign toolkit with practical guidance and information to use in lead-up to, during and after World Hepatitis Day. 

Social Media Graphics

Social media platforms are a great way to spread messages widely. With 300 million still undiagnosed, we will need every possible option. As such, we have created a series of graphics which can be used across Facebook, Twitter and Instagram. They can also be used on your website and utilised for digital advertising. Find out more in the resources section.


World Hepatitis Day offers the perfect opportunity to raise mass awareness of viral hepatitis. What better way to do this than by printing your own Find the Missing Millions t-shirts and hats. It’s very simple – download the design files here and bring them to your local merchandise manufacturer. Not only will you raise awareness but you’ll get great photographs for your website and social media channels.

Campaign tools

Quest to Find the Missing Millions 

Check out our online quest to Find the Missing the Millions. The Quest is an online hub with ideas and information for organisations and individuals to scale-up diagnosis, including new data on in-country diagnosis rates, a risk assessment tool, patient testimonials and case studies on successful screening and diagnosis initiatives taking place across the world. The hub contains everything you need to support you on the quest to find the millions of people living with viral hepatitis unaware! Find out more here.

‘Overcoming the barriers to diagnosis: The role of the affected community and civil society in finding the missing millions’ White Paper

On 28 July we will launch our white paper on ‘Overcoming the barriers to diagnosis: The role of the affected community and civil society in finding the missing millions’. This new piece of global research will highlight the key barriers to diagnosis and present recommendations on how civil society groups can help overcome them. The white paper is a culmination of a global survey and stakeholder consultation, led by the World Hepatitis Alliance.

The white paper is a key advocacy tool for the hepatitis community and should be used on WHD and beyond when speaking to policymakers, engaging the media and providing community or healthcare education. Find out more in the Advocacy Section of our Toolkit.

The white paper will be accompanied by a short educational video highlighting the global barriers and how patients are best suited to overcome them. The video will be launched on World Hepatitis Day. To be first to see the video and access the white paper, sign up here.

Find the Missing Millions Risk-Assessment

Online risk-assessments are useful ways to engage the wider audience and share your key message. Click here to find a bespoke online assessment which allows users to check if they are at risk. We recommend all WHD supporters to use this tool in their activities, especially as part of their wider social media activities. Find out more on how you can do this in Campaign Toolkit.