World Hepatitis Day 2011

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On 28 July 2011, the World Hepatitis Alliance has coordinated the fourth global World Hepatitis Day and the first working in partnership with the World Health Organization (WHO). The aim for 2011 was to continue to raise awareness of chronic hepatitis B and C around the globe and to drive policy change for improvements in health outcomes for patients. Together, hepatitis B and C affect one in 12 people worldwide and kill approximately one million people every year.

Working with WHO in 2011

In May 2010, the World Health Assembly passed a resolution on viral hepatitis which, together with vital commitments on prevention, treatment and patient care, made World Hepatitis Day an official WHO awareness day. WHO is now working with the Alliance as a collaborating partner on WHD. In recognition of the birthday of Professor Baruch Blumberg, who won the Nobel Prize for discovering the hepatitis B virus, WHO decided that World Hepatitis Day will take place on 28 July. Sadly Professor Blumberg died in April 2011, and this will add further poignancy to the date this year.

Campaign Theme - This is hepatitis... Know it. Confront it. Hepatitis affects everyone, everywhere.

The 2011 theme complements ‘Am I Number 12?’ which remains the principle awareness-raising campaign of the World Hepatitis Alliance and has been a central component of the World Hepatitis Day movement since its launch. This inclusive theme emphasises the scale of viral hepatitis (1 in 12 of the global population is chronically infected with hepatitis B or C) and helps combat the stigma often associated with hepatitis B and C by conveying the fact that these viruses do not discriminate. ‘This is hepatitis... Know it. Confront it. Hepatitis affects everyone, everywhere’ tells the global human story of viral hepatitis, focusing on the real life impact of these diseases in order to generate increased understanding among the general public. The theme aims to communicate the following messages:

  • Encouraging patients to speak out about their own experiences and to play a role in educating and supporting others (‘This is hepatitis...’) 
  • Challenging individuals to become better aware and involved in tackling hepatitis (‘Know it. Confront it’)
  • Reinforcing the prevalence and global impact of hepatitis and reducing the stigma associated with
    these diseases (‘Hepatitis affects everyone, everywhere’).

The World Hepatitis Alliance has developed several campaign materials to support local organisations in their communications around the 2011 theme. These materials (posters, postcards and web banners) can be found on this website. Also new for 2011 on the website is an online material creation tool, which enables patient groups to customise their own posters, mugs, postcards and other materials. This is a truly innovative step and one that the Alliance is proud to be able to host and make available to hepatitis patient group communities worldwide.