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Be aware of Hepatitis B
Global biopharmaceutical company Bristol-Myers Squibb has launched a campaign to raise awareness of Hepatitis B
The illness is common in south east Asia but also affects 165,000 Australians. Around half of these sufferers are of Chinese or Vietnamese background. It can remain undetected for a long time as people feel normal and healthy, so the campaign is there to encourage people to get tested.
The campaign, created by Loud Multicultural, was preceded by research which looked into the level of community awareness and understanding. A as result the campaign focuses on the fact that the disease can be a threat to the whole family where one member has Hepatitis B.
Read more at:
http://www.bandt.com.au/news/breaking-campaign--be-aware-of-hepatitis-b