Interactive Tweet wall at the Commonwealth Games
We organised a huge World Hepatitis Day event in Scotland this year to coincide with the Commonwealth Games. On July 27 & 28 we were in the heart of Glasgow with one of the largest LED screens in the world, all to raise awareness about viral hepatitis amongst the thousands of people attending the Games.
The screen showed an interactive ‘tweet wall’ made of bricks showing negative aspects of viral hepatitis that people living with the disease face every day. Every time someone sent a tweet with the campaign hashtag #ThinkHepatitis, a brick turned around to reveal a positive truth, challenging people’s preconceptions about viral hepatitis. Just one tweet changed a wall of stigma and suffering into messages of strength and hope.